Take your first steps in becoming the advertising expert you have always wanted to become!
Advertising English is a proven course that has been designed by professionals for you to have the best opportunity . You will have the unique opportunity to be tutored by a certified native speaker who has worked in the field of advertising for many years. You will be provided with tailored, one-on-one lessons that . By learning the English terminology associated with advertising, you will be placing your company and yourself on the road to success. You will be able to market and advertise to formerly unreachable foreign consumers. If you want to advance your career and increase the potential client base of your company, then enroll today!
Advertising English offers you a comprehensive look at advertising and marketing practices in the English language. You will receive valuable insight into the basics of marketing, research, products, positioning and branding, customers and staff, price, place, publicity and promotion, packaging, and public relations.
In the Marketing Basics unit, you will learn about the basics of marketing, the SWOT Analysis, marketing plans, marketing strategies, marketing ethics, the legal aspects of marketing, and the environment of the market.
The Research portion of this course focuses on explaining research methodology, the different types of research, describing the results of surveys, and understanding changes and trends.
In the Product section of the course, you will study how to develop new products, the selling of products and services, how to effectively brainstorm, different types of products and services, the life cycles of products
The section, Positioning and Branding, will teach you vital information branding and brand values. You will learn about making a brand, brand platforms, brand management, brand strategies, and brand values.
In the People unit of the course, you will learn how to understand your customers and staff by looking into market segmentation, the needs and behaviors of your customers, loyalty programs, motivation marketing, and customer relationship management.
The Price portion of this course reviews the marketing budget, approaches you may take to budgeting, return on investment, pricing strategies, considerations of pricing and price tests.
The Place unit logistics, distribution chains, merchandizing, telemarketing, trade shows, mail order, online shopping, and personal selling.
In the Publicity and Promotion unit, you will be taught advertising on televisionmaterials
The Packaging unit focuses on descriptive packaging on materials and containers, different types of logos, typeface, and logo design. Public Relations, the last section of this course, corporate communications, public relations and lobbying, sponsorship of athletics and events, crisis communication, and corporate blogging.