English for Hospitality
Learn how to attract the world!
This expertly designed course offers you a unique experience to learn vocabulary and terminology used in the hospitality industry. You will have the chance to receive one-on-one tutoring from a native speaker of the English language who is an expert in the field of hospitality. You can expect to learn the basics of tourism, hospitality and tourism marketing, cultures, and how to manage people and money. English for tourism and hospitality is very important because English is the trade language of the world. If you want to expand your business and communicate well with your clients, then this is the course for you!
English for Hospitality offers you a comprehensive look into the tourism industry. You will learn about the basics of tourism, hospitality research, how to use marketing in tourism, events tourism, hospitality marketing, cultures, managing people and money, external influences, information, strategy, and change.
You will learn about the basics of tourism by learning the definition of tourism, the aspects of tourism, and different categories of tourism. You will also learn about the different careers in tourism, methods of hospitality research, and hospitality as well as employment in the travel, tourism, and hospitality industry.
In the Tourism Marketing section, you will review the definition of marketing in order for you to understand its importance, the different types of markets, and primary, secondary, qualitative and quantitative market research.
The Business of Events Tourism unit looks at different types of events such as festivals, conventions, and concerts as well as the life cycles of events and the ways to manage complex events.
The Hospitality Marketing unit will teach you about marketing for small businesses, marketing strategies, as well as internal and external marketing.
The section on Tourism and Culture reviews the impact of tourism on the native population and culture, how the environment is impacted by tourism, destination planning, and sustainable tourism.
In the Managing People and Money unit, you will learn about different management styles such as top-down, bottom-up, process-oriented, and performance driven. You will also learn how to utilize employees more efficiently and how to finance new and developing businesses.
The section, External Influences, looks at the effects that external influences have on the tourism and hospitality industry. It also discusses how politics, demographics and economics play into how successful the tourism industry may be.
The Information, Strategy, and Change section will teach you about the role of IT in businesses, SWOT analysis, and strategic planning of information technology.